My work experience comes from Marketing and Communication where I developed very interesting and enriching jobs from a personal and professional point of view.
At a time when life gave me the opportunity of a new beginning, I spent a whole year looking for another career path and discovered in 2005 that women over 30 years old playing padel or tennis, complained that most of the brands designed for young people. Women +30 Years old have very different tastes and needs: we know what colors we look better in, what we should enhance and what we should hide, we know what we want.
This is how Setduction started.
I spent two years preparing the whole project and still every day I spend a lot of my time studying and improving the quality of the work we do in Setduction.